Pay-Per-Click Management

Google Ads & Bing Ads/Microsoft Advertising

Screenshot 2021-06-14 213115
Screenshot 2021-06-14 213115

What We Work With:

Why Use Pay-Per-Click?

If you’re looking for someone to provide you with outstanding pay-per-click strategies, you can count on Steel Marketing. We offer experienced and effective pay-per-click management services so you can get more customers and website visitors.

Faster
Positioning

Pay-per-click will provide you with the opportunity to target people other than those who already know you through your social media. This will open up a significant opportunity for your company to generate leads faster. PPC has a more substantial impact on the market than other methods due to the privileged positioning Google Ads gives it.

 
5

Track & Measure
Results

 

With pay-per-click, you can know how your campaigns are performing daily, how much impact they’re having, and how many sales are generating. This is a crucial feature of PPC because it will allow you to make adjustments when needed.

4

Achieve
Your Goals

 

Pay-per-click allows you to target your prospective clients and make them aware of your product and brand. Whether you want more exposure for your business or get clients’ attention to a new campaign, PPC will help you achieve those goals and track their fulfillment.

What Makes Us Different

Here at Steel Marketing, we have a consultative approach to pay-per-click, focusing on all aspects of the sales funnel to ensure that we’re running profitable campaigns. With our research and previous experience, we can build a highly customized campaign for your business.

One of the key components of good marketing campaigns is gathering and analyzing accurate data. Here at Hite Digital, we take this step further by enabling our clients to use call tracking. This is not only for PPC campaigns but also for other campaigns as well (Facebook/email). This way, our clients are allowed to follow up on potential leads better and allow us to make even better optimizations.

Our Pricing

SMALL

Up To $6,000/month Ad Spend
$ 1,050 Monthly
  • Set Up Fee — $650

MEDIUM

Up To $10,000/month Ad Spend
$ 1,450 Monthly
  • Set Up Fee — $850

LARGE

Up To $20,000/month Ad Spend
$ 2,250 Monthly
  • Set Up Fee — $1050

XL

Up To $50,000/month Ad Spend
$ 4,350 Monthly
  • Set Up Fee — $1750

XXL

Up To $100,000/month Ad Spend
$ 6,500 Monthly
  • Set Up Fee — $2500

XXXL

Up To $200,000/month Ad Spend
$ 11,500 Monthly
  • Set Up Fee — $4500

ROADMAP TO ACHIEVING
YOUR GOAL IN 90 DAYS

1. Onboarding Day 1

  • Google Ads account access/creation
  • Website/LP access
  • Google Analytics access
  • Google My Business access
  • Questionnaire complete

3. Post-launch

  • 24 hr review
  • 48 hr review
  • 72 hr review
  • Weekly optimization process begins

5. Performance assessment

  • Action plan developed
  • New audience creation
  • Ad copy review and revamp
  • Budget reallocation
  • Account segmentation
  • Remarketing lists implementation

7. Revisit Goals & Strategy

  • Establish new goals
  • 3 month performance
  • New strategy for the following 90 days

2. Complete account set up

  • Campaign creation
  • Targeting segmentation
  • Ad copy implementation
  • Tracking set up
  • Go Live

4. Analysis + optimization

  • Data gathering + analytics
  • Audience targeting review + remarketing lists build-out
  • Bidding and positioning review
  • Continued optimization process

6. Campaign expansion

  • New campaign types to scale
  • Retargeting strategy revamp
  • Keyword or service expansion
  • Other channels

How It Works

Strategy Session

We’ll hop on Zoom to learn more about your business, who you serve and create a completely customized strategy for your business before starting. You’ll know everything we plan on doing right from the start, even down to the landing pages we’ll be using.

Strategy Session

We’ll hop on Zoom to learn more about your business, who you serve and create a completely customized strategy for your business before starting. You’ll know everything we plan on doing right from the start, even down to the landing pages we’ll be using.

Implementation

After our strategy session, we’ll begin the implementation of building out the campaigns, ad groups, landing pages and all other facets of a solid Google Adwords campaign. You’ll be notified along the way, so you know exactly where your campaign stands.

Implementation

After our strategy session, we’ll begin the implementation of building out the campaigns, ad groups, landing pages and all other facets of a solid Google Adwords campaign. You’ll be notified along the way, so you know exactly where your campaign stands.

Optimization

Continued optimization is how we get you more quantities of leads at the lowest price possible. You’ll get weekly optimization email reports, along with bi-weekly or monthly Zoom calls, whichever you prefer.

Optimization

Continued optimization is how we get you more quantities of leads at the lowest price possible. You’ll get weekly optimization email reports, along with bi-weekly or monthly Zoom calls, whichever you prefer.

We Have Everything You Need To Start Generating More Leads For Your Business!

  • Experience From Spending Millions Of Dollars Per Month
  • Decades & Decades Of Pay Per Click Experience
  • Unlimited Target Markets
  • Unlimited Campaigns, Ad Groups, Keywords & Ads
  • You Always Have Full Access To You Ad Account At All Times
  • We Don’t Have Hidden Fees Or Charges
  • We Include A Fully Functioning Lead Management CRM
  • We Build & Test All Your Landing Pages
  • Extensive Split Testing Of All Aspects Of Account 
  • Industry-Leading Communication & Service

Why Should You Invest In Pay Per Click Advertising

Instant
Lead Generation

The greatest thing about Pay Per Click marketing is that you’re paying Google or Bing to place your ads at the top of the search results, so your ideal customer who’s searching on Google for the service you offer will find you instantly! It really is pretty darn cool.

Once you start running ads, there’s a high likelihood that you start generating leads the very first few days or weeks that you start. But just like with any marketing channel, there will be a few things that need to be dialed in, so don’t expect to make an instant return. We usually see that it takes roughly 60-90 days before you get a full return on your investment, but each industry does vary.

21

Data
Acquisition

You can gain a massive amount of insights to your customer base because you can see exactly what they are searching for when looking for your services. So for example, if you install decks and you notice there’s people searching for decks & patio awnings together, then maybe you can expand your service line to install patio awnings in addition to decks. 

We’ve had businesses do this exact thing because their customers were wanting multiple services that went together, and we had gathered months and months of data on their industry. So they were able to identify a need in their marketplace, which they were able to convert into increasing their revenue stream immensely.

22

Predictability & Scalability

The best part about Pay Per Click Marketing is that you can grow your business in a predictable fashion. You’ll learn your exact cost per lead and cost per job, so once you determine your Return on Investment (ROI), then you’ll know exactly how much more money to spend to reach your business revenue goals!!! 

Your business can scale predictably, which we believe the single greatest value that Pay Per Click marketing can bring! Schedule your free consultation with us, and we’ll develop a strategy for your business to help you grow and scale predictably

Why We’re Different From Most Other Pay Per Click Agencies

Here at Steel Marketing, we have a very consultative approach to Pay Per Click Marketing from the paid ads campaign itself all the way to the funnel where we’ll be sending traffic. We want to ensure that your entire marketing campaign, all the way down to the communication you have with your leads, is perfect! We’ll always use our decades of experience and expertise to advise you in the best way possible.

We’re data nerds here… we believe data is king. We’re going to let data dictate our decisions as much as possible, which is why having spent millions & millions of dollars on paid advertising comes in handy. Every aspect of your campaign is tracked, even down to the lead forms and phone calls you’ll receive. We want to know what leads were good leads, what leads were so-so leads and how we can improve to get you the best results possible. 

We never want to lose businesses money. Yeah of course we want to make you money, but not losing you money is different. Not losing you money means we will never put you in a position that has a high risk of you losing money — from the campaign structures to the landing pages… everything we do is to ensure we place your business in the best position possible to generate the best ROI from Pay Per Click advertising as you possibly can.

We’re data nerds here… we believe data is king. We’re going to let data dictate our decisions as much as possible, which is why having spent millions & millions of dollars on paid advertising comes in handy. Every aspect of your campaign is tracked, even down to the lead forms and phone calls you’ll receive. We want to know what leads were good leads, what leads were so-so leads and how we can improve to get you the best results possible. 

We never want to lose businesses money. Yeah of course we want to make you money, but not losing you money is different. Not losing you money means we will never put you in a position that has a high risk of you losing money — from the campaign structures to the landing pages… everything we do is to ensure we place your business in the best position possible to generate the best ROI from Pay Per Click advertising as you possibly can.

Get Started With Pay-Per-Click Management

Steel Marketing also offers white label PPC for agencies that want to expand their services to their clients. With us, you’ll provide a new service and learn how we do it, or just scale your agency if you already offer PPC.