Caleb Luketic, owner of Steel Marketing, here! Steel Marketing specializes in Search Engine Optimization (SEO), Google Adwords (PPC), Website Design, Facebook Meta Ads & More For Real Estate Investors, Home Service Businesses, Funeral Homes & Cremation Providers and Other Service Businesses – basically, we’re in the business of making businesses more money.
Our mission is simple: help businesses experience more growth than ever before through our powerful, seasoned online marketing methods. We don’t want to suck your bank account dry: our goal is to grow that bank account like never before!
If you’re tired of almost laughable failed marketing attempts from so-called “experts,” come experience the Steel Marketing difference. No gimmicks and no BS.
We identify the keywords that your potential clients are searching with and target the ones that will benefit your bottom line.
We identify the audiences that are most likely to convert and target these with our social media ads, for higher conversions.
We track the actions that your leads take on your site such as a call or a form submission, helping us make ROI-driven decisions.
We assess the performance of our accounts regularly and we ensure that our campaign stays relevant to your user’s search.
We pour the foundation with proper On-Page Optimization, then we continue building trust and authority with our seasoned Off-Page SEO methods, so your ideal customers find you on Google for years to come.
The way we structure our PPC campaigns are different than most. But our campaigns are built for long-term success of being able to consistently generate the highest quality leads to grow a business on-demand.
We build dynamic Facebook Ad campaigns to get your business in front of your ideal customers by creating stunning graphics, engaging ad copy and precise targeting.
We only build custom websites on WordPress. Our websites have similar features that are built for conversions, but we do our best to make the website flow with your brand and your target area.
We get asked this question a lot by inventors who are trying to leave behind the outbound marketing tactics to focus on inbound marketing. It’s a loaded question to say the least, but there really are 4 main things real estate investors and wholesalers can do online to generate motivated seller leads: SEO, Google Adwords PPC, Facebook ads and Youtube Ads. Down below, we’ll break down all of these… give you the pros and cons of each, as well as where we believe your money is best invested.
Search Engine Optimization can have an incredible ROI if done correctly, but the main downside that investors see with it is that it’s a longer term strategy (6-12 months before anything happens). While that’s generally true, there’s one important thing you have to keep in mind: you’re not paying Google a dime… EVER.
When you invest in SEO, you’re either investing your sweat equity if you do it yourself or you’re investing in a company’s expertise, knowledge & know-how to get you ranked highly on Google. When it comes to traffic, you never ever ever pay Google (or Bing, Yahoo, etc) a dime for anything?
When you do Pay Per Click, you’re doing just that… paying per click for all of eternity if you want leads. Now this is much more of an instantaneous way to get people looking to sell their house flooding to your website or landing page, but the long-term ROI is bleak because you’re going to consistently spend $3,000-6,000/month at least to be bringing in consistent deal flow?
With SEO, you’re getting a physical asset that will produce leads for years and years — assuming the internet isn’t a fad 
Running Pay Per Click ads on the Google Adwords platform is a great way to start generating motivated seller leads quickly if you’ve got the right set up — Big tip: don’t use smart mode, ONLY use Expert Mode. See our PPC Guide For Real Estate Investors where we talk more about how to set up Expert Mode.
With Google Ads, you’re able to pay Google to place your ads/listing above the organic SEO results, which sounds super awesome, right? And don’t get me wrong, it is! It’s great to help jumpstart your online marketing efforts, and we highly recommend you do it.
However, the only downside is that once you stop running ads, you stop generating leads. Your lead flow is dependent upon how much money you’re spending with Google’s bidding platform?
And that’s another important variant to understand is that Google Adwords is a bidding platform, meaning that if someone comes in and is willing to pay twice as much as you are for leads, then the price of your leads just shot up. It’s volatile?
Again, we still recommend PPC for real estate investors because it’s a great way to get inbound highly motivated leads quickly, but there can be a lot of volatility long-term because of the fact it’s a bidding platform.
We believe that the best, most-powerful combination for real estate investors is combining the long-term growth value and ROI potential of SEO with the short-term positive gains Google Adwords/PPC brings to the table.
Google is an intent-based marketing platform, while Facebook is more of a digital billboard for your business. It’s important to understand that difference before you keep reading?
When it comes to Facebook, there are so many more factors to generate warmer leads. With Google, a large majority of folks who search are highly motivated to sell because they are seeking out help. On Facebook, you’re broadcasting to the world that you’re here to buy houses, so when people reach out, they just may be doing some research or checking in to see what you can do for them?
The other interesting thing about Facebook is that we have to pick what “interests” Facebook gives us, and we have to trust Facebook to put the right people in those interests. You are able to retarget people who’ve been to your website plus you can upload custom lists, but even with that, you’re still relying on Facebook to find those people who are on that list.
e marketing company for every home service business out there? We ONLY work with? businesses that? understand the concept of Return On Investment (ROI). Online? marketing is an INVESTMENT, not an expense?
Online marketing will make or break your business, so if you want to continue coasting by on referrals, then that’s great… keep doing that. But if you’re looking to take your business to the next level, and I mean really grow your business through consistent lead flow, then Steel Marketing is a great fit for you.
To give you an example of what I mean: there’s an interest that’s called “Real Estate Investor,” and it could have people in it like yourself who are true investors… or it could have a stay at home mom who watches HGTV & like the Chip & Joanna Gaines’ Facebook page in it as well. We don’t know who Facebook puts in what category or what their qualifications are to be in a certain interest?
The result of your Facebook ad campaign is only as strong as your ad copy, your funnel and automation systems. We have learned over the years that Facebook leads tend to need more follow up than Google leads because you’re catching them before the point where they are hard-pressed to find a solution, which can be a great advantage! But only if you plan ahead for it.
We use a platform called Go High Level with all of our clients because it allows them to have autoresponders when leads come in, as well as follow up campaigns that continue to touch base with leads?
The investors we have helped who have had the best success with Facebook Ads are the ones who are follow up animals! They are machines at follow up (or utilize machines & automation to help them follow up consistently)?
One of the biggest pros to Facebook is that the cost per lead is much cheaper, but with that comes, generally, lower quality leads. Of course you’ll get a diamond in the rough every now and then, which is awesome! But you just need to be aware that it’s the hit or miss platform out there.
100% Funding Available — Invest In Your Business With $0 Out Of Your Own Pocket
No Prepayment Penalty
No initial investment required from you
First payment isn’t for 30 days
Everything is broken down into low monthly payments.
What do you do? when? you flip a house but don’t have the money to buy it + make the repairs? Yep, you get a hard money loan? You’re? utilizing (and? capitalizing? on) other people’s money to grow your own business. It’s no different here. After being? thoroughly vetted and approved by our 3rd? party funder, now you can jumpstart your business for $0 out of pocket.
Our 3rd party funding partner is funding? this investment based on OUR proven? success and track record, not solely based on your? credit, income, debt to income ratio and all that other stuff a typical bank or? lender looks at. To learn more, schedule a consultation, and we’ll walk you through? the steps needed to apply.
Go check out all of our case studies HERE! For even more updates of client rankings, their progress and more visit our Facebook Page!
Ohio Cash Buyers, a real estate investment company, is based just outside of Cincinnati, Ohio. They target Cincinnati, Dayton and all surrounding areas of both cities. Bryan Blankenship, Ohio Cash.. - come take a look!
These Seattle Home Buyers knew they needed something different because the typical SEO company they hired couldn’t get the job done. Things changed when Steel Marketing took control - come take a look!
Henry Buys Homes is a real estate investment company based out of Jacksonville, Florida, and they do a wide variety of things in real estate: wholesaling, fix n flips, rentals, and Henry, the owner, is a licensed agent as well.
Unless a zombie apocalypse has wiped us & the internet out… you’re going to need an online presence to be found on Google. What’s the FIRST thing someone does when they are looking a service? They pull out their phone and Google it? There’s hundreds of folks every month looking up the exact services you’re offering, but the only downside is they’re calling your competition?
Let Steel Marketing help you turn the tables on your competition 😉
