Steel Marketing Is Now Part Of The Hite Digital Family

More About The Merger

Steel Marketing has officially merged with Hite Digital to become Hite Digital Nashville. We’re still serving up some incredible results to clients… just under a different name. We went from a staff of less than 10 to a staff of almost 100 because of this, so we’re now at 10X the capacity to help our clients achieve the best ROI ever!

It means there’s more time being spent auditing and optimizing accounts, more time communicating with our clients what’s going on, and, best of all, the results are better than ever! 

Since the merger became official, all of our metrics for clients have increased from conversion rates to amount of leads to total traffic. We have the firepower of a large, Inc. 5000 agency, but the touch and feel of a small boutique agency. Our objectives haven’t changed (to generate as much revenue we can for each business we help), but our name, team size and abilities have. 

We can’t wait to serve you and your business well!

What Merging With Hite Digital Means For Our Clients

More Attention To Detail & Creative Talent

Now, we have dedicated team members whose sole focus is to build out better landing pages, better ad copies, higher converting websites and so many more things that are all geared toward getting better & cheaper leads. 

Now, we have monthly Zoom calls with each client to ensure our team and their team are on the same page — plus weekly calls when a new client is just starting out with us.. When communication is high and everyone is on the same page, we’re going to win… no doubt. The goal of these calls is to minimize mistakes of tracking, leads not being received by clients and other little things like this. Plus it’ll be a monthly strategy session for your business to help it reach the peak you want it to.

And with this larger team comes more creative focus. What I mean by that is focusing on the designs of our landing pages, the questions we ask on forms that get filled out, testing colors & placements of certain things… All of this with the focused effort of our biggest goal: increase conversions & dollars made for you. 

The more predictable & consistent we can be on delivering certain conversion rates, the more predictable you can be about growing your business! We’re truly here to partner with you all to grow your business & smoke your competition, so these are the behind-the-scenes steps we have taken that will help us drastically improve your results. 

Better Data Analysis

Now, as a result of having a larger team, we’re able to cross-analyze data across all of our accounts at once, so if one client is performing really really well using a certain landing page or color scheme or form, we can apply that same thing to your campaigns quickly. The goal here, again, is to increase your conversion counts and decrease your costs, so your ROI is as large as it can be.

An example of this is with our real estate investors. We are really diving deep in what words are being searched for that equal better leads (and more quantities of leads). So some words like “now” or “cash” we are upping our bids on Google Adwords because we noticed that these words being searched tend to lead to a higher chance of that person becoming a lead. Little things like that could get overlooked easily when your team wears multiple hats, but now, our team has dedicated positions and roles to fulfill for each campaign we launch, which means more time is spent analyzing your account! 

We’ll also be building out custom dashboards that will help us analyze data better and faster, as well as pinpoint trends we’re seeing — both good and bad trends — to make the needed adjustments.

Better Data Analysis

Now, as a result of having a larger team, we’re able to cross-analyze data across all of our accounts at once, so if one client is performing really really well using a certain landing page or color scheme or form, we can apply that same thing to your campaigns quickly. The goal here, again, is to increase your conversion counts and decrease your costs, so your ROI is as large as it can be.

An example of this is with our real estate investors. We are really diving deep in what words are being searched for that equal better leads (and more quantities of leads). So some words like “now” or “cash” we are upping our bids on Google Adwords because we noticed that these words being searched tend to lead to a higher chance of that person becoming a lead. Little things like that could get overlooked easily when your team wears multiple hats, but now, our team has dedicated positions and roles to fulfill for each campaign we launch, which means more time is spent analyzing your account! 

We’ll also be building out custom dashboards that will help us analyze data better and faster, as well as pinpoint trends we’re seeing — both good and bad trends — to make the needed adjustments.

Better Conversions & Results

Our ultimate goal is always always always to bring the best quality leads at the cheapest possible price, and we are making great strides in continuing to do just that. Yes, some months will be higher costs or lower amounts of conversions, but we’re here to partner with you in [year] and beyond. 

Like I mentioned earlier, we now have a full creative team dedicated to writing better ad copies, building better landing pages, making better-looking (and better performing) graphics and whatever else that’s needed to bring your business incredible results. Because our communication has increased so much, we’re able to keep everyone on our team and yours on the same page. 

It’s a very delicate and serious thing to entrust someone with, and I am, along with our whole team, very invested in your success, and take it personally when things don’t go as planned. We’re always going to operate with integrity and honesty because that’s the only way we have done things and know how to.

Our Three Pillars

Focus on Family

“Family” includes not only our team, but their children, spouses, and extended family as well. We support our team members and their family members however we can, whether emotionally, physically, or financially. We include family in many of our events, but we also want our office to be open to them as well. We strive to create a family-friendly environment where our children are welcome, safe, and happy. We offer school benefits to ensure our team’s families get the best education possible.

Sample Behaviors

  • Reaches out when someone is in need
  • Genuinely cares for others’ wellbeing
  • Offers help to others in both work and personal life

Company Actions

  • Includes family in activities outside of work
  • Offers support during times of crisis
  • Develops and maintains a family-friendly work environment

Grow People

As a company, we provide opportunities for growth through training, books, and other content. We schedule Friday Talks, where we invite influencers and entrepreneurs in the community to speak to our team. We also hire individuals who focus on our team’s mental and professional development. We encourage our team to develop goals, achieve them, and then strive for new ones.

As individuals, we use company resources to learn in and outside the office. We take advantage of what’s been offered to us, learn new skills, and then apply them to our daily tasks and lifestyle. We seek out new opportunities for self-development and individual learning.

Sample Behaviors

  • Proactively looks for training, books, or classes in their field, industry, or interests
  • Is self-taught when necessary
  • Puts training and resources offered by the company to good use
  • Is hungry for knowledge and skills
  • Constantly sets goals for themselves

Company Actions

  • Organizes Friday Talks to inspire and develop team members
  • Gives badges to recognize team members’ achievements
  • Offers resources for both guided and self-guided learning
  • Employs development professionals to focus on this value
  • Sends team members to development and industry conferences and events
  • Incentivizes growth versus production

Deliver Excellence​

As a team, we ensure processes and procedures are efficient and functional for the best possible results. We revise and approve all content and service to ensure the highest quality.

Sample Behavior

  • Is punctual to work, meetings, and calls
  • Completes tasks on time and even early
  • Completes tasks without being reminded several times
  • Keeps track of their own schedule and to-do list
  • Thinks of new and better ways to do their job
  • Is accountable for their actions

Company Actions

  • Implements and maintains efficient processes and procedures, updating when necessary
  • Provides the necessary technology for team members to work
  • Maintains high standards

Official Press Release Announcement

Murfreesboro, Tenn. – Steel Marketing, a digital marketing agency that focuses primarily in the real estate investment and home service industries, has announced their merger with Hite Digital in an effort to bring current and future clients accelerated growth.

Steel Marketing was founded in late 2017 by Caleb Luketic, who came from the real estate investment industry. Since then, they’ve helped over 20 different industries over their 3+ years of being in operation with things like Website Design, Search Engine Optimization, Google Adwords (Pay-Per-Click), Facebook Ads, CRM development and more. 

Hite Digital was founded by JC Hite, also in 2017, as a digital marketing agency that helps business and other agencies scale. They quickly became (and continue to be) a Certified Google Partner and Microsoft Ads Partner, and their team is certified in Google Ads and Facebook.

After experiencing 200% growth in the last 2 years and growing from a team of 3 to 50+, Hite Digital decided they could provide even more growth by establishing an innovative franchise model. They launched this new model in 2021, with Steel Marketing as one of their first.

Steel Marketing is expected to transition fully under the Hite Digital brand over the next 90 or so days. The Steel Marketing website will still be active but will show a new logo that reads, “Steel Marketing – Powered By Hite Digital.”

“We could not be more excited about this opportunity to be a part of the Hite Digital Family,” Caleb Luketic, CEO of Steel Marketing, said. “We did not make this decision overnight. It took a number of months to finalize this, but we feel this is the best move for us as a company to provide our clients with the best results they can possibly get.”

“We have common, shared values not only with our clients and the expected results, but also in our own personal lives,” Luketic continued. “It’s fun to do business with people you enjoy being around, but my favorite part is that I know JC and his family are my family and vice versa. If something ever happened to myself or JC, we know we have each other’s back and same for our families.”

“The future’s looking bright,” JC Hite, founder of Hite Digital, said. “We’re beyond thrilled to be bringing Caleb and his team under our Hite Digital umbrella. Caleb brings a lot of unique perspectives and value to the table, which I believe is going to help really accelerate our internal growth and that of our clients.”

Caleb Luketic is now a managing partner under the Hite Digital brand, and he also operates the Nashville branch. His Steel Marketing team is still operating their normal day-to-day operations with current and future clients. 

Those interested in learning more should visit Steel Marketing’s website at https://www.steelmarketing.org/ and Hite Digital’s at https://www.hitedigital.com/.