Website Design and Development

Website Design and Development

Steel Marketing is here for you if you’re looking for someone to provide you with professional website design and development. Our expert team of web developers uses cutting-edge technology and the best practices to create sites that increase user engagement and bring you conversions.

Why Web Design & Development Is Important

Your website can powerfully impact your audience: 66% of people would prefer to see something beautifully designed versus something simple. So, your website is a great tool to engage possible buyers.

It sets the First Impression

Your website can give your audience their first impression of you. They’ll decide in seconds if they find your website useful or not, so it’s better to offer them a site that fills their needs. You have to make a positive impact on your audience, so they can buy your product or service.

It aids your SEO, PPC or Facebook Ads strategy

There are web design elements and practices that can influence how you publish content on your website, and this can affect how search engine spiders crawl and index your site. So, you need an excellent website to complement your SEO, PPC, or Facebook Ads strategy.

It builds trust with
your Audience

A well-built website generates confidence in people. If they find your website unattractive or hard to navigate, they will leave, and you won’t get the leads you want. A well-designed site is essential to build trust with your audience, so they remain on your site.

What Steel Marketing Offers You

With Steel Marketing, you’ll get functional and good looking web design for mobile, tablet, and desktop to improve your brand’s online presence. This includes:

Responsive design:

This is fundamental to help users navigate through your website with no difficulty.

Optimal functionality:

Before we take your website to live, we put our coding to the test through an extensive quality assurance process. With over 100 checkpoints to review, including security, site speed, and functionality, we ensure that your website is prepared for its launch.

Constant improvements:

Once your website has launched, our team of web developers continues to find ways to improve website performance. We integrate new site features and functionalities that will continue to elevate and expand your online presence.

Responsive design:

This is fundamental to help users navigate through your website with no difficulty.

Optimal functionality:

Before we take your website to live, we put our coding to the test through an extensive quality assurance process. With over 100 checkpoints to review, including security, site speed, and functionality, we ensure that your website is prepared for its launch.

Constant improvements:

Once your website has launched, our team of web developers continues to find ways to improve website performance. We integrate new site features and functionalities that will continue to elevate and expand your online presence.

White Label Web Design & Development

Also, we offer white label web design and development for agencies if they’re interested in expanding their services or reinforce an existing one. If you’ve already done web design for a client, but you want to improve it, we definitely can do that for you as well.

Improve Your Online Presence With Steel Marketing

What are you waiting for to take your online presence to the next level? Get in touch with us or fill our form to start growing with the help of Hite Digital.

3 KEY PILLARS

Creativity

When you’re building your website, there’s a lot of things that need to be taken into account: color schemes, angles, shaping & sizing, photos vs videos, design and layout. There are so many more items that most web designers overlook. We have people on our Creative Web Design Team who have interior designing backgrounds, art majors and others who are really good at eliciting the exact response we want from our client’s customers by selecting the correct colors, layouts and designs. We’re happy to show you as many examples as you’d like to see that we’re the best at what we do 🙂

Performance

Almost every creative designer that we’ve seen build other people’s websites in a highly creative way forget one of the most important parts of a website: speed. The backend technical part of a website is so important when it comes to Search Engine Optimization (SEO), but also just for the user experience. What if a site takes 8 seconds to load before the end user sees what you want them to see? Count that out. One one thousand, two one thousands…. You see where I’m going here. It’s hard to make your pretty website you build visible if it doesn't load quickly. Here at Steel Marketing, we put just as high of an emphasis on backend technical performance as we do our front end creativity for the design.

Conversions

Websites are usually built to be pretty, which isn’t inherently wrong because we all want a good looking website. However, what would you rather have: a site that looks pretty or a site that converts well? These are not mutually exclusive, but we are always going to err on the side of conversions because if your site isn’t converting traffic into leads for your business, then there’s no point for you to have a website. Our Creative Team combines data backed conversion elements with their creative abilities to create sites that only look incredible, but that convert at a high rate to help your business grow.

Creativity

When you’re building your website, there’s a lot of things that need to be taken into account: color schemes, angles, shaping & sizing, photos vs videos, design and layout. There are so many more items that most web designers overlook. We have people on our Creative Web Design Team who have interior designing backgrounds, art majors and others who are really good at eliciting the exact response we want from our client’s customers by selecting the correct colors, layouts and designs. We’re happy to show you as many examples as you’d like to see that we’re the best at what we do 🙂

Performance

Almost every creative designer that we’ve seen build other people’s websites in a highly creative way forget one of the most important parts of a website: speed. The backend technical part of a website is so important when it comes to Search Engine Optimization (SEO), but also just for the user experience. What if a site takes 8 seconds to load before the end user sees what you want them to see? Count that out. One one thousand, two one thousands…. You see where I’m going here. It’s hard to make your pretty website you build visible if it doesn't load quickly. Here at Steel Marketing, we put just as high of an emphasis on backend technical performance as we do our front end creativity for the design.

Conversions

Websites are usually built to be pretty, which isn’t inherently wrong because we all want a good looking website. However, what would you rather have: a site that looks pretty or a site that converts well? These are not mutually exclusive, but we are always going to err on the side of conversions because if your site isn’t converting traffic into leads for your business, then there’s no point for you to have a website. Our Creative Team combines data backed conversion elements with their creative abilities to create sites that only look incredible, but that convert at a high rate to help your business grow.

Does My Business Need A Website?

Does My Business Need A Website?

Why Having A Website For Your Business Matters

It’s [year], and 99.95% of people have a smartphone with the internet at their fingertips. That one sentence should answer this question. But I’ll humor you and go into a bit more detail here. 

Your website is your digital business card. It represents your company, for better or for worse. If people are referred to you, see a truck driving by, hear about on the radio or receive a piece of mail from you, do you know the first thing they’re going to do? 

THEY’RE GOING TO GOOGLE YOU!!! (Or DuckDuckGo you… eh, not quite as catchy). 

If your site isn’t set up right, first of all, they may not even find you period, which is embarrassing. If they do find you and your site looks like it’s from 1995 (or even 2010), they’re not going to trust you. 

Your website should give people the highlight version of what you do: services you offer, where you service & what people say about you. BAM! Right in front of their faces, can’t miss it, plain as day.

Your website is the foundation and focal point of all your marketing campaigns. You wouldn’t build your house on dirt, would you? 

Websites That Look Pretty & Convert Well

What Website Platform Is Best?

What Website Platform Is Best?

I’ll make this one simple too: WordPress. 

There are other website builders out there that do make it easy to spin up a site real quick with little to no experience, which sounds great. 

Only problem is if you’re planning on doing organic SEO marketing, or usually other types of paid online marketing, these other platforms just don’t quite cut it. 

On the SEO front, WordPress is the best because of the backend, technical access it gives us. It allows us to give Google everything it wants and needs to know about your business that the other platforms don’t give you. 

If you’re planning on doing SEO, WordPress is your only option. It’s like you’re trying to get to your destination that’s 100 miles away — do you want to ride your bike or drive a Lamborghini? 

Why Online Marketing Is The Cornerstone To Successful Business Growth

Your Website Is The Foundation Of Your Online Presence

Why Online Marketing Is The Cornerstone To Successful Business Growth

Your Website Is The Foundation Of Your Online Presence

As I mentioned above, everyone everywhere takes their phone out to do research on a company before hiring them by going to Google. C’mon… you know you’ve done it too. Read reviews, went to their website & passed judgements, whether good or bad, based on what you saw.

Your ideal customers are doing the same thing, so why wouldn’t you want to make it a pleasant experience for them that leaves them feeling like you’re the right company for the job?

Your website is the cornerstone to your online marketing campaigns you’re running because it tells everyone who you are, what you’re about and shows that other people trust you, via reviews.

When a website is properly optimized, like how we build them, it should put you in a great position right off the bat to generate leads — check out what we did for Titan Garage Flooring, Rose Quality Garage Doors & others.

As I mentioned above, everyone everywhere takes their phone out to do research on a company before hiring them by going to Google. C’mon… you know you’ve done it too. Read reviews, went to their website & passed judgements, whether good or bad, based on what you saw.

Your ideal customers are doing the same thing, so why wouldn’t you want to make it a pleasant experience for them that leaves them feeling like you’re the right company for the job?

Your website is the cornerstone to your online marketing campaigns you’re running because it tells everyone who you are, what you’re about and shows that other people trust you, via reviews.

When a website is properly optimized, like how we build them, it should put you in a great position right off the bat to generate leads — check out what we did for Titan Garage Flooring, Rose Quality Garage Doors & others.