With Facebook Ads, you can promote your page, users’ action, posts on your page, or your website itself. All this reaches a more targeted audience, which increases the possibility of getting better leads to your site. Besides the sales aspect, there are other benefits you can enjoy as a business.
With Facebook Ads, you’re able to see your conversion rate and other social metrics such as weekly reach, post engagement, page likes, and your best performing posts. Also, you can see how you’re doing against your competition. With all this information, you can see where you are, and adjust your campaigns as needed.
As you may know, Facebook is the most popular social media channel. This means that many users check their newsfeeds multiple times per day, so your preferred audience will be repeatedly exposed to your ads. This way, you can create some trust between you and your audience.
Pay-per-click allows you to target your prospective clients and make them aware of your product and brand. Whether you want more exposure for your business or get clients’ attention to a new campaign, PPC will help you achieve those goals and track their fulfillment.
When you work with Steel Marketing, you’re guaranteed a team of experts. We have plenty of experience in Facebook Ads campaigns, so we’re ready to improve your business.
Also, if you’re an agency and you want to offer this service to your clients, you can count on Steel Marketing to white label Facebook Ads services to you. We’ll also help you understand how Facebook Ads work for you to learn and grow.
If you’re a business or agency and you’re interested in working with Steel Marketing, just give us a call, and we’ll provide you with the information you need to start right away.
When you work with Steel Marketing, you’re guaranteed a team of experts. We have plenty of experience in Facebook Ads campaigns, so we’re ready to improve your business.
Also, if you’re an agency and you want to offer this service to your clients, you can count on Steel Marketing to white label Facebook Ads services to you. We’ll also help you understand how Facebook Ads work for you to learn and grow.
If you’re a business or agency and you’re interested in working with Steel Marketing, just give us a call, and we’ll provide you with the information you need to start right away.
Facebook Ads are an incredibly powerful tool to display your ads in front of potential customers before they even may think or realize they need your services, which can obviously be an incredible tool for your business (but I’ll talk more about that in a bit).
You run ads to Facebook users using Facebook’s business ad platform. You are able select which geographical areas you want to target, ages ranges, categorical interests, and other items that allow you to narrow down and hone in on your ideal target customer.
An ad consists of ad copy, which is all the text in the ad itself, a title or headline, and a creative (graphic, photo, video, etc.). These are the 3 things that each Facebook user you target will see.
It’s important that you understand the difference between Facebook Ads (and all social media ads in general) versus search engine marketing (Search Engine Optimization, Google Adwords, etc.). On Facebook, you’re displaying your ads to potential customers in the event that they want or need your services. On Google, or other search engines, people are seeking you out because they already know they need you, and they take action to find someone to solve their problem.
The big question is: do Facebook ads make sense for my business?
Well… it depends honestly.
If you’re a plumber or roofer, for example, most folks are going to experience a problem (pipe bursting, leak in roof, etc.), which prompts them to do a Google search. You’ve got to get real lucky to catch someone at the exact right moment their pipe bursts that causes them to call you to come fix it. Facebook can be great for a brand awareness campaign, though, in the example of a plumber or roofer.
In the case of a Lawn care & landscaping provider, for example, people are more likely to respond in need of service when presented with the idea of someone else saving them time by cutting their grass, or seeing pictures of a similar backyard to theirs & the potential of what their yard could look like.
If you’re selling a certain product, package or unique service that’s not a response to an immediate issue/problem (like a pipe bursting or roof leaking or HVAC not working), then Facebook Ads are a great potential solution for your business because you’re able to get your business in front of thousands of people in your area in an instant.
To summarize, Facebook ads are great when targeting an audience that may not know they need or want what you offer yet. If people tend to call your business out of a problem or issue they need solved, then Facebook ads isn’t the right marketing channel for you (SEO & Google Ads are more up your alley).
It’s important that you understand the difference between Facebook Ads (and all social media ads in general) versus search engine marketing (Search Engine Optimization, Google Adwords, etc.). On Facebook, you’re displaying your ads to potential customers in the event that they want or need your services. On Google, or other search engines, people are seeking you out because they already know they need you, and they take action to find someone to solve their problem.
The big question is: do Facebook ads make sense for my business?
Well… it depends honestly.
If you’re a plumber or roofer, for example, most folks are going to experience a problem (pipe bursting, leak in roof, etc.), which prompts them to do a Google search. You’ve got to get real lucky to catch someone at the exact right moment their pipe bursts that causes them to call you to come fix it. Facebook can be great for a brand awareness campaign, though, in the example of a plumber or roofer.
In the case of a Lawn care & landscaping provider, for example, people are more likely to respond in need of service when presented with the idea of someone else saving them time by cutting their grass, or seeing pictures of a similar backyard to theirs & the potential of what their yard could look like.
If you’re selling a certain product, package or unique service that’s not a response to an immediate issue/problem (like a pipe bursting or roof leaking or HVAC not working), then Facebook Ads are a great potential solution for your business because you’re able to get your business in front of thousands of people in your area in an instant.
To summarize, Facebook ads are great when targeting an audience that may not know they need or want what you offer yet. If people tend to call your business out of a problem or issue they need solved, then Facebook ads isn’t the right marketing channel for you (SEO & Google Ads are more up your alley).
Creating Facebook Ads that garner attention, sway people to click and guide them along whatever you call to action is is truly an art form, in our opinion. There are so so many little things that go into each Facebook ad that performs at a high level:
The text you see in an ad has to hit the right person at the right moment with the right phrasing. You can’t just “wing it” because that’s a recipe for failure. Good Ad copy will mix in what product or service you’re offering with creative twists that get people’s attention like humor, relevant topics/sayings, or relatable situations. The more you can relate to your end user or customer, the better position you’ll be putting yourself in to succeed.
The title or headline of each ad also is critical because that’s the larger chunk of text that the Facebook user sees right off when they are viewing your ad. It’s got to be similar to the ad copy, in that, it not only matches or sums up what the ad copy is saying, but it also must garner the same emotions as the ad copy by being relatable, talking about a situation we’ve all been in, or being humorous.
The creative is what we call the video, graphic, or image that goes along with your ad. The more creative you get with this, usually the better your ad does. I mean think about your own experiences on social media: what catches your eye the most? It’s usually that weird video, funny picture, etc. that’s getting you to stop. That’s why here at Steel Marketing, our content team works on building out high quality, creative graphics and images to help increase your conversion rates with your ads.
The call to action is arguably the most important thing here. The previous 3 things mentioned were all about getting attention, but when someone takes interest, what do you do? Are you using a Facebook lead form, sending to a landing page or website, or taking some sort of acton with you Facebook page? With our Facebook Ads clients, we test test test. We’ll test everything that makes sense in an attempt to get you the highest quality leads possible.
This one is something people don’t often consider. Facebook leads, more often than not, need a lot of follow up. It’s rare to get a Facebook user to take action or buy on the first viewing of your ad. So if they do fill out the form or take whatever action you present them, but they don’t spend money with you, you need to have a system that will continually touch that lead until they become a paying customer. We give all of our clients a fully functioning CRM to help them do just this, and we can even help you build our your entire sales follow up systems to make sure you’re getting the most bang for your buck!
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