(615) 208-4999
info@steelmarketing.org
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Search Engine Optimization

FOR SMALL BUSINESSES

Generate free leads by having your website found on Google

Get Your free website audit

Why Should
You Do SEO?

SEO can be a little slow to show its results, but it has a powerful impact on your website. With an SEO strategy, you can enjoy the following benefits.

User-Friendly Websites

SEO is not only about optimizing for the search engines; it’s about improving user experience too. SEO will help your business create a smoother, faster, and user-friendly website. This way, your visitors will be comfortable interacting with your website and will stay longer.

More
Customers

Businesses or agencies that have an optimized website bring more customers and grow twice as fast as companies or agencies who do not have one. In fact, SEO is probably the most affordable and efficient marketing strategy that exists today to bring in more customers.

Why Should
You Do SEO?

SEO can be a little slow to show its results, but it has a powerful impact on your website. With an SEO strategy, you can enjoy the following benefits.

User-Friendly Websites

SEO is not only about optimizing for the search engines; it’s about improving user experience too. SEO will help your business create a smoother, faster, and user-friendly website. This way, your visitors will be comfortable interacting with your website and will stay longer.

More
Customers

Businesses or agencies that have an optimized website bring more customers and grow twice as fast as companies or agencies who do not have one. In fact, SEO is probably the most affordable and efficient marketing strategy that exists today to bring in more customers.

Our Strategies

Our team of SEO experts will position your site to generate traffic and convert those visits into paying customers. Our strategies are based on a consultative approach, which means understanding your audience and goals. This way, we can get you the results you need.

Get your free audit

Key Word
Research

Analytics
Reporting

High Authority
Backlinks

Mobile
SEO

Google My Business
Optimization

Content Development and
Copywriting

Local Search
Optimization

On-site
Optimization

SEO ROADMAP: ONBOARDING

1. Onboarding: Day 1

  • Questionnaire
  • Website Access
  • Google Analytics Access
  • Google My Business Access

 

2. Strategy: Day 4 – 7

  • Website + performance audit
  • Search Landscape Research + Analysis
  • Initial SEO strategy and timeline

3. Set Up: Day 7 – 10

  • Tracking implementation
  • Website technical set up
  • Google My Business set up
  • Initial Metadata Optimization
  • Report Dashboard Creation
  • Start content and off-site worK
    • Press Release & Citations
    • On-site content creation
    • Web 2.0 Content
    • Social Signals

4. On-site Content: Day 15-20

  • Quality Review
  • Client approval (If applicable)
  • Publishing

 

5. Off-Site Checkpoint: Day 20-22

  • Press release syndication
  • Citation check
  • Web 2.0 link check
  • Weekly Google My Business Posts
  • Social signals check

 

6. Reporting: Day 30-33

  • Monthly Work Log
  • Performance report
  • Follow-up strategy and time expectations

What Is SEO?

SEO stands for Search Engine Optimization, and it’s the process you do to a website to get it ranking organically on the first page of search engines, primarily Google, as over 90% of online searches are conducted on Google. What this results in is people finding your website when they search for what you do or what you offer.

If you want to learn more about SEO, then go check out our SEO Guide — it’ll walk you through everything from start to finish of SEO if you want to do it on your own.

What Is SEO?

SEO stands for Search Engine Optimization, and it’s the process you do to a website to get it ranking organically on the first page of search engines, primarily Google, as over 90% of online searches are conducted on Google. What this results in is people finding your website when they search for what you do or what you offer.

If you want to learn more about SEO, then go check out our SEO Guide — it’ll walk you through everything from start to finish of SEO if you want to do it on your own.

SEO Pricing

BASIC

Set Up Fee $500.00
$ 1,500 Monthly
  • Audit
  • Strategy + Monthly follow up
  • Google My Business Setup
  • Local Listing Management
  • Monthly Post (GMB + LL) (4)
  • Monthly Reports
  • Web2.0s (monthly) (10 Links)
  • Press Releases (per year) (2)
  • Metadata edits (monthly)
  • Website Structure Review
  • User Experience Review
  • On-site Optimization
  • New Content (monthly) (4 Pieces)

PRO

Set Up Fee $500.00
$ 2,000 Monthly
  • Audit
  • Strategy + Monthly follow up
  • Google My Business Setup
  • Local Listing Management
  • Monthly Post (GMB + LL) (4)
  • Monthly Reports
  • Web2.0s (monthly) (20 Links)
  • Press Releases (per year) (4)
  • Metadata edits (monthly)
  • Website Structure Review
  • User Experience Review
  • On-site Optimization
  • New Content (monthly) (6 Pieces)

ADVANCE

Set Up Fee $500.00
$ 2,800 Monthly
  • Audit
  • Strategy + Monthly follow up
  • Monthly Reports
  • Citations (120)
  • Social Signals (Monthly 600)
  • Google My Business Setup
  • Web2.0s (monthly) (35 Links)
  • Press Releases (per year) (6)
  • Metadata edits (monthly)
  • Website Structure Review
  • User Experience Review
  • On-site Optimization
  • New Content (monthly) (9 Pieces)

How Our Packages Work

Here’s a simple analogy: the typical speed limit on most interstates in the US is set at 70 MPH. If you’re driving 73-76 MPH, no cop is going to pull you over because you’re not speeding by an egregious amount. If you’re going 95 MPH down the interstate, then that’s going to draw the attention of the cop sitting on the side of the road with his radar gun.

The same is said for Google. Our SEO Packages are going in that 73-76 MPH range on the “SEO Highway”. What we do is built to get your website ranked on page 1 of Google as fast as we can, but doing so while staying within the rules Google outlines. 

When you upgrade your package with us, you’re putting more cars on the “SEO highway,” so more people are exposed to your website. By picking a bigger package, you’re not increasing the speed in which you get there because that’d be like going 95 down the highway… the police (Google in this case) will notice you’re doing something you shouldn’t, which will result in your site getting de-indexed and removed from Google forever. 

How To Rank My Website On Google?

This is the age-old question: how can I generate organic traffic to my website, so I can get more clients/customers? Everyone knows the power of Google… and if you don’t, let’s walk you through it. Anytime you need anything — a restaurant, hours for a business, or need something done by a 3rd party business — what’s typically the first thing you do? You probably pull out your phone and do a search. That search is probably done using Google. 

There are two main ways to get your website ranked on Google: paying for Google Ads or doing organic SEO. 

What’s the difference, you ask?

Well it’s pretty simple: with Google Ads you’re paying to play. Once you stop paying, your ads disappear. With SEO, once you’re ranked organically, it’s only your competition that can come and knock you off — it’s an actual asset producing high quality leads for your business. SEO does take more time than paid ads, so there is some initial investment involved… however with the right team at your disposal (*ahem* – that’d be us) there are things that can be done to speed up the process without endangering your website from getting de-indexed.

The long-term ROI from SEO is almost immeasurable when done properly because you’re not paying per click, so, once you’re ranked on page one, you’re not paying per click or lead like you do on Adwords. So you can generate the same amount of leads but for a fraction of the price. 

Ever Heard of Home Advisor?

 

If you’re in the home service industry, you’ve probably been hounded by Home Advisor to buy their leads. Do you know how they generate their leads? I’ll give you an extra second to guess…

SEO – HOME ADVISOR USES SEO TO GENERATE THEIR LEADS.

So when you’re buying leads, you’re just reinvesting back into Home Advisor’s SEO. Wouldn’t it make more sense to build your own brand rather than building someone else’s brand? I’ll leave that question there for you to sit on.

Ever Heard of Home Advisor?

If you’re in the home service industry, you’ve probably been hounded by Home Advisor to buy their leads. Do you know how they generate their leads? I’ll give you an extra second to guess…

SEO – HOME ADVISOR USES SEO TO GENERATE THEIR LEADS.

So when you’re buying leads, you’re just reinvesting back into Home Advisor’s SEO. Wouldn’t it make more sense to build your own brand rather than building someone else’s brand? I’ll leave that question there for you to sit on.

100%

Customer Satisfaction

21

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Steel Marketing

925 S Church St
Suite B200 C
Murfreesboro TN 37130

(615) 208-4999

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